The question I ask before we touch someone's LinkedIn

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Hey there,

When someone comes to us wanting to improve their LinkedIn presence or become more visible, I usually want to understand something before we talk about content, their profile, or their marketing strategy.

What do you actually want to be known for, and who needs to know you for it?

It sounds simple, but I've worked with incredibly accomplished people who can tell me everything they've done in their careers and still struggle to connect those experiences into a clear story about where they're going.

And I get it. When you've spent years building a career or business, you know all the context. You know the relationships, the wins, the things that didn't work, and the experiences that shaped your perspective.

Someone finding you for the first time doesn't have any of that history.

One thing you can do this week is look at your LinkedIn headline, your website, and your most recent content. Ask yourself whether someone encountering those three things would understand the same story about you.

If you're curious about what the outside world, and AI, is actually able to understand and verify, Josh and I created a free Credibility Snapshot to help you see that more clearly.

You can get yours here ( https://a737ddbb.click.kit-mail3.com/27up0p742luohgrzlgra3hggr9q39aghgxnrz/kkhmh6hnp7ork2tlh7/aHR0cHM6Ly9mb3Jtcy5zdGFuZG91dGF1dGhvcml0eS5jb20vc25hcHNob3Q= )

Have a great week!

Rachel

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